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Why I Love Impact Theory

Impact Theory was created by Tommy Bilyeu, the founder of Quest Nutrition, 2014’s second fasted growing company in 2014.

He started Impact Theory in 2016 with his wife , Lisa. Impact Theory is a for profit company to “leverage the self-sustaining power of commerce to radically influence global culture.” Currently it is still building its community which as of 2018 has over 1,500,000 followers on social media.

The centrepiece of the brand is their long form sitdown interviews with inspirational entrepreneurs, entertainers and athletes.

These interviews are the reason that I enjoy watching impact theory. I get an education, it’s entertaining and at times emotional.

I think the quality of the guests are phenomenal. They always share their struggles and how they overcame them.

I find the guests are real, raw and I personally relate to a lot of what they talk about. 

Impact Theory has produced a lot of episodes over the last few years so it may be quite overwhelming when you first jump in. So to make things easier here are the top 3 episodes currently.

David Goggins – Get Your Head Right

Synopsis: David Goggins is the former world record holder for the most pull-ups done in 24 hours. He once ran 205 miles in 39 hours without stopping. And he’s completed more than 60 ultra-endurance events in his career. He started all this after telling himself that he was the weakest man alive.

Jay Shetty – Quiet Your Mind

Synopsis: Jay Shetty is making wisdom go viral. After spending years on the road studying as a monk he re-entered the world and began scaling the digital voice of companies to make an impact. Now with a wide-reaching following of his own, Jay is creating engaging, inspiring content for the masses.

Dr Joe Dispenza – Power of Thought

Synopsis: Dr. Joe Dispenza is teaching the world how to empower and heal our mind through meditation and mindfulness. His studies have proven that when well practiced these tools can put us on the path to understanding and breaking deep-rooted bad habits and even heal illnesses.

DMC’s Top 5 Episodes

Also, here are my favourite 5 episodes so far.

Daryl “DMC” McDaniels – Claim Your power

Synopsis: Darryl “DMC” McDaniels is one of the most iconic hip-hop artists of all time. One-third of the legendary trio Run DMC, he played a pivotal role in thrusting hip-hop into the mainstream and changing the course of popular music forever. Despite selling over 30 million albums and blazing a trail for future rap groups, DMC found himself late in his career sinking into a deep depression. Faced with the reality that he was literally losing his voice, he fell into a downward spiral of drinking and contemplating suicide.It was music and comics that gave him a new purpose.

Simon Sinek – Lead, Motivate, Inspire

Synopsis: Simon Sinek achieved international fame with the TED Talk “How great leaders inspire action” and his first book “Start With Why.” Now he is expanding his discussion of leadership and delving into the question of what has gone so wrong for businesses and their leaders. Simon goes deep into the subject of his newest work, “The Infinite Game.” He shares that most leaders don’t understand the infinite game they are in. Simon explains how our current business climate creates poor leaders, how to change that climate, and how to build the clarity and courage necessary to lead with an infinite mindset.

Judah Smith – Learn To Lead

Synopsis: As the Chaplain for the Seattle Seahawks and pastor of a massive congregation that counts names like Justin Bieber and Tim Tebow as members, Judah Smith knows a thing or two about leadership. His messages of radical love and inclusion have resonated with hundreds of thousands around the world from all different walks of life. Judah shares the leadership principles that have helped him build a strong community.

Mike Posner – Seek Inner Peace

Synopsis: Between his two hit songs “Cooler Than Me” and “I Took A Pill In Ibiza,” Grammy-nominated musician Mike Posner found himself questioning not only his place in the music industry but in the world all together. His fascinating journey of introspection included trips to India, a meditation retreat, isolation at a Buddhist Monastery and more life-changing experiences. Mike shares his story about the on-going quest to answer the question “What Does This All Mean?”

John Maxwell – Find The Leader Within You

Synopsis: John Maxwell is the most widely recognized expert in the field of leadership. But his accomplishments did not come easy, and he experienced plenty of setbacks and failures along the way. On this episode of Impact Theory with Tom Bilyeu, John C. Maxwell explains why everyone has to go through adversity, and shows the best way to learn the most you can from experience. Specifically, he details the precise questions you should ask other leaders, describes the methods he uses to reflect on both hardships and successes, and explains exactly how you should go about having hard conversations with your peers and teammates.

This episode selection should give you an excellent idea of what Impact Theory is like.

Maybe you’re already a fan, like me, or perhaps you’ve yet to have the privilege. Either way, I’d love you to check out some of these episodes and let me know what you think.

If you like feeling, inspired and motivated then I think you’ll enjoy these and other interviews in the back catalogue.

As always I’d love to hear what you think!

“Strength For Life



Davie McConnachie

Davie McConnachie is Scotland’s leading health and wellness coach, multi-award-winning gym owner, motivational speaker and the founder of DMC Fitness, a fitness education facility known as the premier choice for 1-2-1 personal training. He has inspired thousands of people to fall in love with fitness – his true purpose and mission in life.

Diving into the world of fitness and wellness has helped Davie to deal with his own trauma and inner demons. He, overcame many dark times using his own unique methods to continue his cycle of healing.