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Microwave Society

microwave society

It’s hard to ignore that we live in a microwave society. Pretty much anything that we want, from a material perspective, we can get instantly.

If we don’t have any money, we can borrow it form the bank! 

Got a bad credit rating? Somebody else, another finance company will give us credit and then charge a ridiculous percentage in interest.

Can’t afford a car?  A company will lease us one or do some sort of PCP deal. Some company somewhere will give us what we want.

Want new clothes but can’t afford them? Get a catalogue or get a store card.

There’s opportunities and avenues in most places for people no matter what our financial background is, our financial stability or more to the point financial instability.

These days people are able to acquire stuff pretty much instantly. 

It’s so simple just go on the phone and order via companies like Amazon effortlessly and quickly.

Most things are quick now and when we are in that mindset we can come to expect that from everything. 

Is Fitness a quick win ? 

I don’t think so. Fitness isn’t like this. It’s a journey of self discovery and self development it’s a safe space for introspection and healing. It’s always the marathon and never the sprint. 

Patience and delayed gratification is something that people aren’t naturally good at because we’ve been conditioned against it in this microwave society we live in.

The promise of “7 min abs” or “becoming lean in 15” all bolster this idea that lasting results and rewards are quick and instantaneous.

Pills, lotions, and magic potions peddled to you by the fitness charlatans all adding further to this illusion.

The truth is it takes time to master Fitness. Its a fun, rewarding and a beautiful experience but it has to be understood that we will fail and fall down while we learn, develop and grow.

Obviously I’m into fitness. It’s my passion, my purpose, it’s how I make my living, it’s the outlet for my creativity. 

Fitness is the vehicle that allowed me to transition through my life from being obese and having many different challenges to being where I am today. A successful self made self secure man who embraces his dark with light.

Davie Before and After

I’m proud of what  I have achieved through Fitness, for who I’ve become and for what I’ve overcome. And now I’m sharing my lessons from life and fitness so other people can learn from them also.

If you’re thinking of looking after your fitness or starting to work on your own self development through health and wellness, then you’re going to have to be patient.

Patience, diligence and compassion all good virtues and specific personality traits to develop. 


We must all learn to be more patient and let our results manifest in the time they are supposed to. It’s true hard work pays off and the more we do the more we will achieve. 

Diligence is another great personality trait to develop.


When working on achieving anything worthwhile in life we all need to be diligent, we’ve got to take time and care to allow our focus, creativity, and consistency to show gradually.

It’s never going to be instant but it’s definitely worth it.

So have a think, in what areas of your life are you expecting quick results? What areas in your life are you wanting quick fixes. Quick fixes rarely ever work and usually aren’t that long lasting.

Anything that I have been successful in I’ve have had to endure at the beginning, I’ve had to be very shite in the beginning. I’ve had to practice a lot to be able get to the point of unconscious competence as described in Maslow’s hierarchy of competence model. 

Because it takes patience, diligence and endurance to get there it’s ultimately more satisfying in the end than the ‘quick fix’.

So don’t expect worthy rewards from any endeavour in your life if you’ve not put the time in. 

Overcoming health and fitness challenges and obstacles is achievable. Going through this process helps you develop the strength to be able to get to the other side and learn a level of mastery. 

“Strength for Life”


Davie McConnachie

Davie McConnachie is Scotland’s leading health and wellness coach, multi-award-winning gym owner, motivational speaker and the founder of DMC Fitness, a fitness education facility known as the premier choice for 1-2-1 personal training. He has inspired thousands of people to fall in love with fitness – his true purpose and mission in life.

Diving into the world of fitness and wellness has helped Davie to deal with his own trauma and inner demons. He, overcame many dark times using his own unique methods to continue his cycle of healing.